Radio adverts codes and conventions
- A radio advert can range from 15 to 60 seconds but the average is around 30 seconds.
- A radio advert tells you the qualities about the product and where you can get them from.
- Aldo, a radio advert often contains a soundtrack, music bed or a ‘Jingle to make the advert a memorable wit h a voice over on top.
- Often the voice over contains a women voice.
- Contains a slogan of the products i.e Galaxy.
- The language use will be tailored to demographic. Depending on there target audiences and the selling product.
- Original music is often used in a radio advert. Normally the voiceover will be upbeat and lively in order to attract attention and typically uses an English accent and will very clearly in RP for audibility.
- The language use is very persuasive.
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