Evaluation- My Billboard analysis

Billboard

I have decided to make a billiard as we as a group are following the conventions of a fashion distribution publication. The colour pallet scheme in the contents is continuous  to the front cover layout where the title 'Urban London' has  the black and white effect to make the magazine again to appear  more masculine compared with other fashion magazine billboards. also the black and white colour scheme makes the billboard more sophisticated as it is not as brightly coloured , although down the bottom of the billboard  the subheadings appear in white font that contrast nicely with the black and white background and images. the pictures have been neatly been out on the page are lined up  neatly and are straight with a mirror effect of the male model Brandon. Also, the colour help to appear neutral meanings  this could attract a multi-sexual audience which widens the range of possible readers. I may have said that red appears more dramatic but the black helps it to appear simple and classy to our main targeted audience.

The pictures seem more suitable to a male audience as the men would not look dreamily attractive  to a female audience in contrast to Hazel Jones in my regional magazine her posture and facial gestures are playing up to the male gaze to attract the to the article and the magazine. the male model seems to appear laid back and cool, suggesting to the readers that the regional magazine has the same carefree attitudes as the male model on the billboard. This representation of the billboard helps to allow a sneak peek in to the articles seeing as the limited colours and information layer out on the billiard makes the readers want to know more about the London's fashion in are regional based magazine.  the background colour of the billboard does not contradict the image and font but compliments it as it is all done in black and white.

 The Tag line "bring the urban to London'  makes the readers want know what sort of designs are in the magazine and what makes it so different to the other regional based magazines. Also the the tag line appears to be catchy and memorable to our target audience so that it is embedded in to their heads. the catchy feel of the slogan also adds a finishing touch to the regional billboard making it appear professional. the tag line further empathises that the magazine is only regional based in certain parts of London.

 As a grop we took inspiration from Calvin Klein's fashion billboards, this is was a guide to help us achieve the same sophistication and classiness of there posters. in comparison to the fashion label brand we have managed to keep similar  ideas and the simple design element black and white. he font size of this piece is in font 'Lemon and Milk' that reflects the edgy and cool vibe of London's fashion, seeing as we are promoting the fashion in our regional area.