Thursday, 26 February 2015
Radio Advert- Codes and conventions
Radio Advert- Codes and conventions


A radio advert can range from 15 to 60 seconds but the
average is around 30 seconds.
A radio advert tells you the qualities about the product
and where you can get them from.
Aldo, a radio advert often contains a soundtrack, music
bed or a ‘Jingle to make the advert a memorable wit h a voice over on top.
Often the voice over contains a women voice.
Contains a slogan of the products ie Galaxy.
The language use
will be tailored to demographic. Depending on there target audiences and the
selling product.
Original music is often used in a radio advert. Normally
the voiceover will be upbeat and lively in order to attract attention and
typically uses an English accent and will very clearly in RP for audibility.
The language use
is very persuasive.
Photoshoot plan - annotation
Photo shoot plan-
Annotation
üLight kit üReflectors
üMonopod
üExtension cords and
power strips
üGrip
üSync cords
üBackground stands
üBackground paper ie. Greenscreen
üLight modifiers
üGels
üCamera body + backup
üLenses you need
üBatteries
üBattery charger
üMemory card
üLens cloth
üDigital camera
Applying Theorists to my media product
The Male
gaze theory:
Berger 'Men act and women appear': Theorists and how they apply to our research.
Berger 'Men act and women appear': Theorists and how they apply to our research.
For my A2 course I looked at two theorist in particular that will help to support my magazine and my photography concept. The male gaze theory suggests that an audience are forced to view the text from the perspective a heterosexual male, films constantly focus on women’s curves and events that happen to them are portrayed at a male angle. The male gaze denies women human agency, relegating them to the status of objects. Therefore the female viewers experience the text narrative secondarily, by identifying with a man’s perspective (male gaze). In addition she argues that sexism can also occur in the way the text is presented. Moreover, people are encouraged to gaze at women in advertising that sexualizes a woman's body even when the woman's body is unrelated to the advertised product.
As audiences watch films without being watched by the characters they become onlookers of their lives. Therefore they become voyeurs of the people on screen. This can lead to two effects: objectification and narcissistic identification. Voyeurism involves turning the represented figure into a fetish so it becomes increasingly beautiful but more objectified. All in all my by using these theory's it made me want to challenge it and to see how I could convey my magazine cover and the magazine concept as a whole to fit the representation of women in our magazine. The fact that the women in our photos, do not come across as provocative but they still appeal through the male’s point of view show that subconsciously women are appearing for men as they still want to be seen. Furthermore, this also applies to Begers theory of ‘men act and women appear’
Regional Magazine Interview layour page analysis
Regional
Magazine interview layout page
The colour scheme of
the article is very, dull, washed out and boring due to the background being
simple therefore this does not complement the photo or the added text down
below.
Subheadings and page
numbers again are key features that are common in a regional/ local and fashion
magazine, they appear at the bottom of every page.
The regional magazine
format is very similar to the fashion mainstream ‘Elle’ as on the right hand side of the
regional paper, the format of the picture takes up a double spread as well as the title being on the left hand side of the
article.
However, on the other
hand the layout of text is much bigger and the information is much longer than
the ‘Elle’ article. Also at the beginning of every paragraph there is a
subheading that is being presented.
Fashion Magazine Elle UK - Interview page layout analysis
Elle
Magazine UK- Interview Layout
Here is an illustration as to what an interview layout looks like. As a result to this I can clearly see that as the interview is based around the British model Rosie this is shown with Rosie being presented on a full A4 page . The photograph is in black and white but again the focus is drawn more to her face, clothing and posture as then model is seen with her hands above her neck and her facial expression is both calm and composed.
Above
the model Rosie head is a brief summary
as to what designer she is wearing and the price that it is going for, also the
photographers and designers name is labelled.
As
the background of this interview layout is basic , simple and white it still
does not lack any focus from the Model Rosie as all, the reason for this is
that her name is bold and appears in a blood red font and style.
Furthermore,
underneath the heading, title and subheading of the article , the writer writes a summery of the work that the British model has done of the years. This is another key
device that is featured in an interview layout that gain tells the audience
about her life and who she is before the reader has even began reading the article.
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