Applying Theorists to my media product

The Male gaze theory:
Berger 'Men act and women appear': Theorists and how they apply to our research.

For my A2 course I looked at two  theorist in particular that will help to support my magazine and my photography concept. The  male gaze theory suggests that an audience are forced to view the text from the perspective a heterosexual male, films constantly focus on women’s curves and events that happen to them are portrayed at a male angle. The male gaze denies women human agency, relegating them to the status of objects. Therefore the female viewers experience the text narrative secondarily, by identifying with a man’s perspective (male gaze). In addition she argues that sexism can also occur in the way the text is presented. Moreover, people are encouraged to gaze at women in advertising that sexualizes a woman's body even when the woman's body is unrelated to the advertised product.
As audiences watch films without being watched by the characters they become onlookers of their lives. Therefore they become voyeurs of the people on screen. This can lead to two effects: objectification and narcissistic identification. Voyeurism involves turning the represented figure into a fetish so it becomes increasingly beautiful but more objectified. All in all my by using these theory's it made me want to challenge it and to see how I could convey my magazine cover and the magazine concept as a whole to fit the representation of women in our magazine. The fact that the women in our photos, do not come across as provocative but they still appeal through the male’s point of view show that subconsciously women are appearing for men as they still want to be seen. Furthermore, this also applies to Begers theory of ‘men act and women appear’