A radio advert can range from 15 to 60 seconds but the
average is around 30 seconds.
A radio advert tells you the qualities about the product
and where you can get them from.
Aldo, a radio advert often contains a soundtrack, music
bed or a ‘Jingle to make the advert a memorable wit h a voice over on top.
Often the voice over contains a women voice.
Contains a slogan of the products ie Galaxy.
The language use
will be tailored to demographic. Depending on there target audiences and the
selling product.
Original music is often used in a radio advert. Normally
the voiceover will be upbeat and lively in order to attract attention and
typically uses an English accent and will very clearly in RP for audibility.
The language use
is very persuasive.
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