My media concept of doing a regional magazine in london

As a group we decided to look at specific London areas to help with out media project. For example, to help sit to the theme of London , we stuck to the media conventions of a regional magazine. We began to think about what would be excepted from a regional magazine and how we will convey are thought, feels and ideas though photographs. As a result to this we decided on doing London fashion and to show this though expression as well as the main focus being London itself. Furthermore, we are also going to be looking at local areas as well such as, Ealing, Greenford, Southall and Acton just to compare the differences of clothing style from different locations and areas. Most of these common areas are going to be specific for our media topic due to the fact that we are focusing on a regional magazine that is solely based on London fashion. These local areas some up what London is about that will help us to again stick to the theme of London.

Inspiration for my media concept through the use of collages

Photography

History of photography

 

 I done secondary research by highlight key information on specific sites and putting them onto my blog to help with my media concept. I highlighted key and valuable information for key websites to help with my planning such as Wikipedia.

 

Photography is a word derived from the Greek words photos ("light") and graphein ("to draw") The word was first used by the scientist Sir John F.W. Herschel in 1839. It is a method of recording images by the action of light, or related radiation, on a sensitive material.

 

Pinhole Camera

Alhazen (Ibn Al-Haytham), a great authority on optics in the Middle Ages who lived around 1000AD, invented the first pinhole camera, (also called the Camera Obscura } and was able to explain why the images were upside down. The first casual reference to the optic laws that made pinhole cameras possible, was observed and noted by Aristotle around 330 BC, who questioned why the sun could make a circular image when it shined through a square hole.

The First Photograph

On a summer day in 1827, Joseph Nicephore Niepce made the first photographic image with a camera obscura . Prior to Niepce people just used the camera obscura for viewing or drawing purposes not for making photographs. Joseph Nicephore Niepce's heliographs or sun prints as they were called were the prototype for the modern photograph, by letting light draw the picture. Niepce placed an engraving onto a metal plate coated in bitumen, and then exposed it to light. The shadowy areas of the engraving blocked light, but the whiter areas permitted light to react with the chemicals on the plate. When Niepce placed the metal plate in a solvent, gradually an image, until then invisible, appeared. However, Niepce's photograph required eight hours of light exposure to create and after appearing would soon fade away.

 

Louis Daguerre

 

Fellow Frenchman, Louis Daguerre was also experimenting to find a way to capture an image, but it would take him another dozen years before Daguerre was able to reduce exposure time to less than 30 minutes and keep the image from disappearing afterwards.

 

Camera control

Billboard advertisment

Billboard Advertisement

 

 

         Billboard advertising is the use of signs along roadways to advertise a wide range of products. In general, the signs used in these roadside advertising campaigns must be over a certain size to be truly referred to as a billboard. The sign must be large enough for a driver and passenger to be able to clearly read the lettering while navigating the vehicle along a road.

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    Funding fees for Billboard advertising?

•Once the graphic designer creates the layout, this has to be sent to a printing or production company that can put the design on to the sign materials used to place the ad on the billboard. The final billboard advertising costs are the costs for putting the ad up on to the billboard.

Mobile billboards are devices that expand on the concept of roadside billboards as a means of advertising various goods and services. Mobile billboard advertising involves the strategic use of moving vehicles to promote different products to a wider range of potential clients.

General information about Barbara Kruger and her work

      Barbara Kruger

Regional magzaine front cover mock

Codes and conventions

Codes and conventions of a Billboard

. Logo

. Colourful and attractive

. Dominate title

. Clear font and large images

. Direct address

. Good layout

. Dates and release

. Slogan

. Subheadings

. Informative

. Easy to read and understand

. The company for example, Chanel, Hugo boss logo

Codes and conventions of a Billboard- Analysis

 Codes and conventions of a Billboard





An example of an fashion Billboard

An example of a fashion billboard

My Analysis on billboard advertisement 

Street style inspired photoshoot

Interview page mock layout

Contents page layout

Radio Advert- Codes and conventions

Radio Advert- Codes and conventions

A radio advert can range from 15 to 60 seconds but the average is around 30 seconds.

 

A radio advert tells you the qualities about the product and where you can get them from.

 

Aldo, a radio advert often contains a soundtrack, music bed or a ‘Jingle to make the advert a memorable wit h a voice over on top.

 

Often the voice over contains a women voice.

 

Contains a slogan of the products ie Galaxy.

 

The language  use will be tailored to demographic. Depending on there target audiences and the selling product.

Original music is often used in a radio advert. Normally the voiceover will be upbeat and lively in order to attract attention and typically uses an English accent and will very clearly  in RP for audibility.

 The language use is very persuasive.

 

Photoshoot plan - annotation

Photo shoot plan- Annotation

 

 

 

 

 

üLight kit                                                                  üReflectors           

üMonopod

üExtension cords and power strips

üGrip

üSync cords

üBackground stands

üBackground paper ie. Greenscreen

üLight modifiers

üGels

üCamera body + backup

üLenses you need

üBatteries

üBattery charger

üMemory card

üLens cloth

üDigital camera

Applying Theorists to my media product

The Male gaze theory:
Berger 'Men act and women appear': Theorists and how they apply to our research.

For my A2 course I looked at two  theorist in particular that will help to support my magazine and my photography concept. The  male gaze theory suggests that an audience are forced to view the text from the perspective a heterosexual male, films constantly focus on women’s curves and events that happen to them are portrayed at a male angle. The male gaze denies women human agency, relegating them to the status of objects. Therefore the female viewers experience the text narrative secondarily, by identifying with a man’s perspective (male gaze). In addition she argues that sexism can also occur in the way the text is presented. Moreover, people are encouraged to gaze at women in advertising that sexualizes a woman's body even when the woman's body is unrelated to the advertised product.
As audiences watch films without being watched by the characters they become onlookers of their lives. Therefore they become voyeurs of the people on screen. This can lead to two effects: objectification and narcissistic identification. Voyeurism involves turning the represented figure into a fetish so it becomes increasingly beautiful but more objectified. All in all my by using these theory's it made me want to challenge it and to see how I could convey my magazine cover and the magazine concept as a whole to fit the representation of women in our magazine. The fact that the women in our photos, do not come across as provocative but they still appeal through the male’s point of view show that subconsciously women are appearing for men as they still want to be seen. Furthermore, this also applies to Begers theory of ‘men act and women appear’

Regional Magazine Interview layour page analysis

Regional Magazine interview layout page

 

The colour scheme of the article is very, dull, washed out and boring due to the background being simple therefore this does not complement the photo or the added text down below.

Subheadings and page numbers again are key features that are common in a regional/ local and fashion magazine, they appear at the bottom of every page.

The regional magazine format is very similar to the fashion mainstream  ‘Elle’ as on the right hand side of the regional paper, the format of the picture takes up a double spread  as well as the  title being on the left hand side of the article.

However, on the other hand the layout of text is much bigger and the information is much longer than the ‘Elle’ article. Also at the beginning of every paragraph there is a subheading that is being presented.

 

Fashion Magazine Elle UK - Interview page layout analysis

Elle Magazine UK- Interview Layout

Here is an illustration as to what an interview layout looks like. As a result to this I can clearly see that as the interview is based around the British  model Rosie this is shown with Rosie being presented on a full A4 page . The photograph  is in black and white but again the focus is drawn more to her face, clothing and posture as then model is seen with her hands above her neck and her facial expression is both calm and composed.

Above the model Rosie head is a brief  summary as to what designer she is wearing and the price that it is going for, also the photographers and designers name is labelled.

As the background of this interview layout is basic , simple and white it still does not lack any focus from the Model Rosie as all, the reason for this is that her name is bold and appears in a blood red font and style.

Furthermore, underneath the heading, title and subheading of the article ,  the writer writes a summery of the  work that the British model  has done of the years. This is another key device that is featured in an interview layout that gain tells the audience about her life and who she is before the reader has  even began reading the article.